How it works

How your textile is made

From the image you upload to the piece you receive: what happens at each of the four steps, and why the result is not a print.

  1. Step 1

    Your image becomes a design for the loom

    Our engine breaks the image down into the colours of the threads available for that product. It is not a filter: it is a translation, point by point.

    For every point of the design it decides which coloured thread should show on the face of the fabric. The result is the loom file (what Italian weavers call the messa in carta), the design that drives the jacquard loom.

  2. Step 2

    See the woven preview

    Before you order, you see your image as it will be woven, thread by thread, with that product's threads. The preview is computed from the same design we then send to the loom.

    If something isn't quite right, change the photo, the framing or the adjustments and check it again straight away. You only add it to your cart when you like it.

    Close-up of a jacquard textile: coloured threads drawing a cat's green eye and whiskers

  3. Step 3

    We weave it in Chieri

    The file goes to Tessitura Artistica Chierese, in Chieri, Piedmont. On an industrial jacquard loom each warp thread is raised or left down, individually, according to the design, and the weft is passed between them, row after row.

    Every piece is woven to order: from order confirmation to dispatch usually takes about 15 working days.

    Portrait of two smiling girls woven in jacquard, still on the loom

  4. Step 4

    It arrives at your door

    The piece is finished, packed and dispatched by tracked courier: you receive the tracking number by email as soon as it ships.

    Delivery usually takes 1-3 working days within Italy, 3-7 to the rest of the EU and 5-12 to the non-EU countries we serve.

The jacquard loom's dense, colourful heddles above a strip of freshly woven colour samples

Warp and weft

The warp is the set of threads stretched lengthwise on the loom; the weft is the thread that crosses them. The image comes from the way they cross: it is the structure of the fabric itself, not a layer of colour on top.

And yes: "ordito" is Italian for warp. That is where our name comes from.

Preview and real fabric

The preview is very faithful, but it is still a simulation: the fabric is made of threads, not pixels. Tone, contrast and small details can vary slightly, and that is normal.

Sharp, well-lit images with the subject filling the frame give the best results. If the resolution is low, the editor will tell you.

More frequently asked questions

Ready to see your photo woven?

Pick a product, upload your photo and look at the preview. Order only when you're happy with it.

Start with your photo